So, Apple created this idea for a marketing campaign where various photogenic people talk to the camera in front of a white screen about how they “Switch“ed to Mac. and it was actually kind of interesting, if not for the adverts (If I wasn’t a gamer, I’d be looking at the cost of Macs right now) then for the reactions.
Microsoft’s reaction was typically quick and carefully constructed and secure. They launched the “Convert” campaign, which backfired in a typically messy way when people discovered that the “Converters” where really just stock photography from a digital library. Clever. Very, Very Clever MS PR, Bonus points for accuracy.
Then the campaign backfired slightly on Apple itself, when they released another set of adverts, one of a young girl with a slightly fuzzy state of mind and vaguely red eyes. This was Ellen Feiss, rapidly named “The Stoned Girl”. Within a couple of weeks, Fan Sites started appearing, faasands of ’em, followed by news articles and photoshop fakes. Worldwide commentary about whether she was really stoned or not is reaching fever-pitch.
But that’s not the new thing, because now someone has done a Switch to Canada parody.
“On many occasions, I’ve heard someone say, ‘If you don’t love the United States of America, then get the hell out.’
My name is John, and I’m a Canadian.”