So, as part of my research into Gamification, I signed up for EA’s new attempt to milk the cow of The Sims a bit more. A little while later, my Facebook inbox looked like the below.

To clarify, I don’t have any problems with my friends who have sent me requests, I have a problem with the way the game gives you incentives that eventually turn into this. I find it anti-social and put me off playing it. Encouraging you to engage with your friends is a good thing. Stacking up thirty requests at a time isn’t.